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First 1001 Days Movement becomes a formal alliance

This week, the First 1001 Days Movement launched as an alliance of over 130 charities and professional bodies campaigning to improve babies’ emotional wellbeing and development. 

The first 1001 days, from pregnancy until a child’s second birthday, are an age of opportunity. There is clear, compelling evidence that this is a significant and influential phase in development. During this period, we can lay a foundation of health and wellbeing whose benefits last a lifetime – and carry into the next generation.

The First 1001 Days Movement brings together organisations spanning the children, family, mental health, maternity and baby sectors, and is coordinated by the Parent-Infant Foundation. While we have worked together before, we are now becoming a more formal alliance with a shared commitment to work together to accelerate change for babies and their families. Our new mission sets out our ambition to support and challenge national and local decision makers to value and invest in babies’ emotional wellbeing and development in the first 1001 days, from pregnancy, as the critical foundation for a healthy and fulfilling life.

This document describes the Movement’s vision, mission, values and role. You can read more, including our terms of reference and consensus statement on our homepage. 

F1001D Vision and Mission
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