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Overview

The First 1001 Days Movement is a group of organisations and professionals working together to campaign about the importance of the emotional wellbeing of babies.

Our vision is that every baby has loving and nurturing relationships in a society that values emotional wellbeing and development in the first 1001 days, from pregnancy, as the critical foundation for a healthy and fulfilling life.

Our mission is to drive change by inspiring, supporting and challenging national and local decision makers to value and invest in babies’ emotional wellbeing and development in the first 1001 days.

The first 1001 days include pregnancy and the first two years of a child's life. There is clear, compelling evidence that this is a significant and influential phase in development. This is an age of opportunity. What happens during this period lays the foundation for every child’s future health, wellbeing, learning and earnings potential. It sets the groundwork for children’s developing emotional wellbeing, resilience and adaptability; the competencies they need to thrive. During this period we can lay a foundation of health and wellbeing whose benefits last a lifetime – and carry into the next generation.

As a Movement we:

  • share the compelling evidence from research and insights from professionals and lived experience to inform decision making
  • use our collective voice to engage, inform and influence national politicians and policy makers
  • campaign for changes to national policies to improve outcomes for babies
  • take action individually and collaboratively to drive local change
  • create the context in which decision makers are more likely to act, by increasing wider awareness and understanding about the importance of the first 1001 days.

The First 1001 Days Movement works with the Conception to Age Two All-Party Parliamentary Group  to raise awareness of the importance of the earliest years of life.

Our consensus statement sets out what we collectively believe in.

Our terms of reference explain how we work

Sign up here to receive updates on the work of the Movement.

Contact us to find out more, including how you can join the Movement