Infant Mental Health Awareness Week runs every year in June.

Infant Mental Health Awareness Week

Infant Mental Health Awareness Week runs every June. It provides an opportunity for everyone to help raise awareness of this important part of early childhood development and to share work they are doing. This year, it took place from 7th-12th June.

The theme for 2020's Infant Mental Health Awareness Week was 20:20 Vision Seeing the world through babies' eyes.

The theme encouraged us to think about the experiences of babies and how these influence their mental health and development.


There was huge engagement in 2020's Infant Mental Health Awareness Week which ran from 7th-12th June, making it the most successful IMHAW since the week started in 2016. 

The Parent-Infant Foundation and the First 1001 Days Movement, of which we are a member, used the week to highlight the needs of babies’ and to encourage professionals, policy and decision makers to think about babies’ experiences.

On each day of IMHAW focussed on a key topic:

  • Monday 8 June  – What is IMH and why does it matter?
  • Tuesday 9 June  – The First 1001 Days Movement – working together to drive change.
  • Wednesday 10 June  – Babies in the pandemic. What has it been like to be a baby during the COVID-19 crisis? How has it affected them?
  • Thursday 11 June – Seeing the world through babies’ eyes.
  • Friday 12 June  – Beyond IMHAW – Our commitments for the future.

Foundation and First 1001 Days activity

During the week, the First 1001 Days Movement was re-launched with a new vision, mission and consensus statement.

It was accompanied by an open letter to the Prime Minister about the importance of babies' emotional wellbeing and development. 

We created a new infographic explaining what infant mental health is and why it matters, see here

We created an Infant Mental Health Briefing document for Commissioners explaining infant mental health, the role of teams and the impact of Covid-19, see here

We pulled together a rich resource outlining Online Infant Mental training resources for professionals, see here

Sally Hogg contributed to various blogs including: ACAMH: “Where is the I in CAMHS?”, iHV: “IMH matters now more than ever”, NHS Confederation: “Where is the ‘I’ in Mental Health?”

Karen Bateson contributed to the Mind Matters podcast, listen/watch here.

Social media

IMHAW saw huge amounts of activity on facebook, instagram and twitter using the hashtags #IMHAW20 and #IMHAW2020. Analytics suggest that #IMHAW2020 was used in 7,400 twitter posts, reaching 14.2 million people!

# used by range of partners including AIMH UK, Little Minds Matter, Bliss Baby Charity, Solihull Approach, Better Start Bradford, Scottish HVs, BirthCompanions, Action for Children

Thank you to everyone who contributed and participated!