Overview

The First 1001 Days Movement is a group of organisations and professionals working together to campaign about the importance of the emotional wellbeing of babies.

Our vision is that every baby has loving and nurturing relationships in a society that values emotional wellbeing and development in the first 1001 days, from pregnancy, as the critical foundation for a healthy and fulfilling life.

Our mission is to drive change by inspiring, supporting and challenging national and local decision makers to value and invest in babies’ emotional wellbeing and development in the first 1001 days.

As a Movement we:

• share the compelling evidence from research and insights from professionals and lived experience to inform decision making
• use our collective voice to engage, inform and influence national politicians and policy makers
• campaign for changes to national policies to improve outcomes for babies
• take action individually and collaboratively to drive local change
• create the context in which decision makers are more likely to act, by increasing wider awareness and understanding about the importance of the first 1001 days.

The First 1001 Days Movement works with the Conception to Age Two All-Party Parliamentary Group to raise awareness of the importance of the earliest years of life.