Parent-Infant Foundation announces new Chief Executive

30 April 2021

Keith Reed Image

The Parent-Infant Foundation is delighted to announce the appointment of Keith Reed as its new Chief Executive Officer.

Keith will be joining the Foundation with a vast amount of experience and expertise in helping families, including spending over a decade as CEO at leading multiple birth family charity, Twins Trust. Keith has also previously worked in public affairs and campaigning roles and is currently the Chair of the Pregnancy and Baby Charities Network, which represents UK charities focused on improving outcomes for babies and families in several different ways.

Whilst at Twins Trust, Keith saw the implementation of the roll out of specialist multiple pregnancy teams to the majority of maternity units in the UK. The work helped cut stillbirths by 50%, and neonatal deaths by 30%.

Keith is looking forward to bringing his experience to the Parent-Infant Foundation team from June 2021. He said:

“I am a campaigner and have spent the past decade working in a team focused on reducing the significant health inequalities encountered by multiple birth families. At the same time, we developed services to address the heightened risks of anxiety, and perinatal mental health faced by our families.  It breaks my heart, when I speak to parents who simply can’t cope and don’t have the support around them to get them through their difficulties.  One of our greatest achievements is practically helping families in crisis.  But we know there are more families in need that we don’t reach.  And the rise in demand for our services during the pandemic, and increase in anxiety and isolation we have witnessed, suggest that there are likely to be bigger problems in the future. That’s why I’m delighted and excited to have the opportunity to join the Parent-Infant Foundation, whose work I have admired for many years.”

Nick Wilkie, Chair of Trustees at the Parent-Infant Foundation said:

“We are thrilled to be welcoming Keith to the Parent-Infant Foundation. It has been a challenging year for families, and our work has never been more important. Keith’s passion, experience and track record achieving change for families in the crucial first 1001 days will help us do ever more to ensure babies have the sensitive and nurturing relationships they need, and, as a result, better lives. We can’t wait for Keith to start.”

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